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  2. Cover Story

Cover Story

Cover Story

test The GenAI Factor

01st July 2024
BY Paawan Sunam

Cover Story

India Loses Its Shine

24th June 2024
BY NEETA NAIR

Cover Story

The Quick Road to Success

17th June 2024
BY Ashee Sharma

Cover Story

The Future of Marketing

10th June 2024
BY Anjana Naskar

Cover Story

The Growing Tribe

03rd June 2024
BY RUHAIL AMIN

Cover Story

It’s Short, but Sweet?

27th May 2024
BY Aryan Khanna

Cover Story

A Flying Start

22nd May 2024
BY admin

Cover Story

Purpose Only Skin-Deep?

13th May 2024
BY Ashee Sharma

Cover Story

A Superhit Content Factory

06th May 2024
BY NEETA NAIR

Cover Story

Building a new Dentsu

29th April 2024
BY NEETA NAIR

Cover Story

'India is of critical importance to the global health of FCB’

22nd April 2024
BY NEETA NAIR

Cover Story

TRAI-ing, But Not Enough

15th April 2024
BY SONAM SAINI

Cover Story

The Politics of Advertising

08th April 2024
BY Mansi Sharma

Cover Story

Programmatic Data meets Creativity

01st April 2024
BY Anjana Naskar

Cover Story

CHALO INDIA

26th March 2024
BY Aryan Khanna

Cover Story

BALKI KO GUSSA KYUN AATA HAI?

18th March 2024
BY Ashee Sharma

Cover Story

Where is my TG?

11th March 2024
BY Ashee Sharma BY Mansi Sharma

Cover Story

The Rise and Rise of Uday Shankar

04th March 2024
BY Ashee Sharma

Cover Story

5 On 5 For 5G?

26th February 2024
BY Anjana Naskar

Cover Story

PMAR 2024: AdEx Treads on a Tightrope

19th February 2024
BY admin

Cover Story

Shock, Not Ok Please

12th February 2024
BY Anjana Naskar

Cover Story

Riding the SUV Wave

05th February 2024
BY Aryan Khanna

Cover Story

Celebrating Startups

29th January 2024
BY Ashee Sharma

Cover Story

The Coffee Wars

22nd January 2024
BY Paawan Sunam

Cover Story

Reliance-Disney: Merger of Behemoths

15th January 2024
BY Ashee Sharma

Cover Story

Admakers like a Wow

08th January 2024
BY NEETA NAIR BY Aryan Khanna

Cover Story

The Trends Edition

02nd January 2024
BY TEAM IMPACT

Cover Story

Think Local Act Hyperlocal

26th December 2023
BY Aryan Khanna

Cover Story

The Marketing CEO

18th December 2023
BY Anjana Naskar

Cover Story

A Dream Run

11th December 2023
BY NEETA NAIR

Cover Story

Endorsement Rates Hit a Six

04th December 2023
BY Anjana Naskar

Cover Story

Why Brands Don't Sing?

20th November 2023
BY Ashee Sharma

Cover Story

Nature in a Bottle

14th November 2023
BY Ashee Sharma

Cover Story

The Iconic Leaders

06th November 2023
BY admin

Cover Story

Best Laid Plans

30th October 2023
BY Anjana Naskar

Cover Story

JWT'S FINALITY

23rd October 2023
BY NEETA NAIR

Cover Story

More Power = More Scrutiny

16th October 2023
BY Paawan Sunam

Cover Story

Tuning Into Radio Again

09th October 2023
BY Aryan Khanna

Cover Story

A Festive Spin

03rd October 2023
BY Paawan Suman

Cover Story

Dazzling Through The Decade

26th September 2023
BY TEAM IMPACT

Cover Story

India's Race to WPP's Top 3

18th September 2023
BY NAZIYA ALVI RAHMAN

Cover Story

Can Broadcasters Chase the Rs. 80000cr Score?

11th September 2023
BY Ashee Sharma

Cover Story

A Digital Dilemma

04th September 2023
BY Anupama Sajeet

Cover Story

Catch 'em Young

28th August 2023
BY Ashee Sharma

Cover Story

Books that made a Splash

21st August 2023
BY Anupama Sajeet

Cover Story

Sound of Money

14th August 2023
BY Imran Fazal

Cover Story

Over-The-Top-Spending

07th August 2023
BY Ashee Sharma

Cover Story

A Lesson in Good Growth

31st July 2023
BY NAZIYA ALVI RAHMAN

Cover Story

Special Edition: Independent in the Era of Convergence

24th July 2023
BY Ashee Sharma

Cover Story

Creative Liberty or Liability?

17th July 2023
BY Ashee Sharma

Cover Story

Why It Doesn't 'Ad'd Up?

10th July 2023
BY Imran Fazal

Cover Story

Can He Resurrect Dentsu?

03rd July 2023
BY NAZIYA ALVI RAHMAN

Cover Story

Cannes Do Better

26th June 2023
BY NEETA NAIR

Cover Story

Can Creative Agencies Afford Tech Talent

19th June 2023
BY Anjana Naskar

Cover Story

The Future is Here

12th June 2023
BY admin

Cover Story

Can India Repeat History?

05th June 2023
BY NEETA NAIR

Cover Story

The Cannes Contenders

05th June 2023
BY Arka Roy Chowdhury BY Anupama Sajeet

Cover Story

FMCG Zooms Into Rural

29th May 2023
BY Imran Fazal

Cover Story

SMEs' Big Digital Footprint

22nd May 2023
BY Anjana Naskar

Cover Story

OOH! So Creative

15th May 2023
BY Anjana Naskar

Cover Story

'We're A Single-Point Access To TV Ecosystem'

08th May 2023
BY NAZIYA ALVI RAHMAN

Cover Story

A Stellar Year

02nd May 2023
BY NEETA NAIR

Cover Story

Bhaskar Burning Bright

24th April 2023
BY Imran Fazal

Cover Story

Milky War Boils Over

17th April 2023
BY Anjana Naskar

Cover Story

Destination Bharat This Summer

10th April 2023
BY Anupama Sajeet

Cover Story

Rs. 14000cr Strong Game

04th April 2023
BY admin

Cover Story

Will Retro Bring Returns?

27th March 2023
BY Ashee Sharma

Cover Story

Brand Transitions

20th March 2023
BY Imran Fazal

Cover Story

The Challengers

13th March 2023
BY NEETA NAIR

Cover Story

Can Women's Sports Hit the Advertising Goal?

06th March 2023
BY Anjana Naskar

Cover Story

A GIANT LEAP TOGETHER

27th February 2023
BY NAZIYA ALVI RAHMAN

Cover Story

India Outshines Global AdEx

21st February 2023
BY admin

Cover Story

Evolve Or Perish

13th February 2023
BY Anupama Sajeet

Cover Story

Code Red For Admen?

06th February 2023
BY Anjana Naskar

Cover Story

Reebok: The Story of a Shoemaker

30th January 2023
BY Anjana Naskar

Cover Story

MEME MAANGOGE, MEME PE COVER STORY DENGE

24th January 2023
BY Imran Fazal

Cover Story

The Money Makers

17th January 2023
BY Imran Fazal

Cover Story

IMPACT’S CREATIVE HOTLIST

10th January 2023
BY NEETA NAIR

Cover Story

Emerging Trends of 2023

04th January 2023
BY Imran Fazal & Anupama Sajeet

Cover Story

COMMERCE TURNS SOCIAL

27th December 2022
BY PRANAB JYOTI BHUYAN

Cover Story

OUR PLAN FOR INDIA IS TO DOUBLE OUR PRESENCE: YANNICK BOLLORÉ

20th December 2022
BY NAZIYA ALVI RAHMAN

Cover Story

Mindshare: A 25-year-old ‘start-up’

14th December 2022
BY NAZIYA ALVI RAHMAN

Cover Story

Influencers over Celebrities

06th December 2022
BY Imran Fazal

Cover Story

Tech Turbulence Upsets AdEx

29th November 2022
BY Anupama Sajeet

Cover Story

THE WINNING EDGE

22nd November 2022
BY NAZIYA ALVI RAHMAN

Cover Story

Hit or Miss?

15th November 2022
BY Anjana Naskar

Cover Story

A New Dawn for The Hindu Group

08th November 2022
BY NEETA NAIR

Cover Story

All Aboard! The Woke-wagon

01st November 2022
BY PRANAB JYOTI BHUYAN

Cover Story

The Power Women of 2022

26th October 2022
BY admin

Cover Story

Challenging The E-Comm Duopoly

18th October 2022
BY Imran Fazal

Cover Story

Are All Bets Off?

11th October 2022
BY Imran Fazal

Cover Story

Blueprint For Success

04th October 2022
BY NEETA NAIR

Cover Story

IN 10 MIN, HONEY!

27th September 2022
BY Imran Fazal

Cover Story

The Festive Possibilities

20th September 2022
BY PRANAB JYOTI BHUYAN

Cover Story

High Visibility, Higher Risk?

13th September 2022
BY PRANAB JYOTI BHUYAN

Cover Story

76K Cr Going On 100k Cr!

06th September 2022
BY Javed Farooqui

Cover Story

Keyboard Warriors Haunt Brands

30th August 2022
BY Imran Fazal

Cover Story

The Invisible Swindlers

23rd August 2022
BY PRANAB JYOTI BHUYAN

Cover Story

Bad Men of Advertising

16th August 2022
BY NEETA NAIR

Cover Story

THE E-COMMERCE EXPLOSION

09th August 2022
BY Imran Fazal

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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